POOMS Marketing is an academic journal committed to publishing rigorous, relevant and impactful research in the field of marketing especially for a marketing practitioner audience. The journal's primary objective is to bridge the gap between academic theory within the field of marketing and marketing practice, providing practitioners with actionable insights that can enhance their marketing strategies and improve organizational performance.
The journal invites submissions on all marketing topics, including but not limited to: consumer behavior, marketing strategy, marketing research, digital marketing, service marketing, international marketing, marketing ethics.
Although timeless theoretical contributions are welcome, POOMS Marketing prioritizes research that is derived from and directly relevant and applicable to marketing practice. Manuscript submissions are required to demonstrate a clear understanding of the real-world marketing challenges and opportunities faced by organizations in today's complex and dynamic business environment. We prioritize manuscripts that offer practical guidance, deployable innovative solutions, and valuable non-obvious insights for marketing practitioners.
To submit a manuscript, click HERE
